by Ryan Johns | Apr 3, 2021 | Blogs, CRM Adoption, Customers & Partners, personalization, Sales Productivity
Groove + Seismic: Personalized content throughout the buyer journey – Seismic Seismic’s global study reveals the sales enablement practices of visionaries. Source link
by Ryan Johns | Mar 30, 2021 | Blogs, Customers & Partners, Seismic Award, seismic customers, seismic shift
Seismic Shift Awards (pt. 1): Shining a spotlight on sales enablement leaders – Seismic Seismic’s global study reveals the sales enablement practices of visionaries. Source link
by Ryan Johns | Mar 24, 2021 | Blogs, marketing, marketing and sales alignment, marketing enablement
The radical transformation of B2B marketing and sales over the past decade—stemming from the growth of digital to the empowered customer—pales in comparison to the changes over the past year. No one could have predicted the circumstances that accelerated wide-ranging...
by Ryan Johns | Mar 21, 2021 | Blogs, Education 101, Seismic LiveSocial, social selling
In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. I learned a lot during my journey to build the program from scratch and see it mature. This is...
by Ryan Johns | Mar 16, 2021 | Blogs, Enablement
Sales enablement has been evolving rapidly. Before I joined Seismic eighteen months ago as Senior Vice President of Revenue Operations, I was a Seismic customer looking for a solution to increase customer relationship management (CRM) adoption and seller productivity....
by Ryan Johns | Mar 16, 2021 | b2b sales process, Blogs, buyer-seller relationship, content personalization, Trends & Insights
The best companies today are great storytellers. They may even make and sell great products. But before they purchase a product, buyers first engage with an organization’s brand story. B2C consumers are loyal to brands like Nike, Apple, and Tesla because their brand...
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