by Ryan Johns | Nov 23, 2022 | Blogs, Enablement, marketing, Sales
A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organization. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects. Missing the mark on sales and...
by Ryan Johns | May 20, 2022 | Blogs, Content Analytics, marketing
Content marketing is a buzzword that often comes up in B2B organizations, but what is content marketing, really? We’re so glad you asked! Content marketing is a resource for customers that uses different assets to address business challenges and help buyers make a...
by Ryan Johns | Mar 8, 2022 | Blogs, Enablement, marketing, Sales
The term “sales enablement” is discussed more and more when defining a company’s success. Each organization defines, designs, and executes this strategy differently, but the general consensus is that sales enablement is imperative for a company’s success. Sales...
by Ryan Johns | Feb 4, 2022 | Blogs, Enablement, marketing, Sales
Today, sales and marketing teams operate in a customer-first environment. In order to be successful, these teams must prioritize creating experiences that help resolve buyers’ pain points. Rather than focus on closing deals, sales reps and marketers need to partner...
by Ryan Johns | Sep 22, 2021 | Blogs, marketing, Sales, Trends & Insights, trusted advisor
How sellers add value to customer engagement – Seismic See Lessonly by Seismic in action at Yellowship, Oct. 5-6.. Seismic is now available in the Microsoft Azure Marketplace.. See Lessonly by Seismic in action at Yellowship, Oct. 5-6.. Seismic acquires Lessonly,...
by Ryan Johns | Mar 24, 2021 | Blogs, marketing, marketing and sales alignment, marketing enablement
The radical transformation of B2B marketing and sales over the past decade—stemming from the growth of digital to the empowered customer—pales in comparison to the changes over the past year. No one could have predicted the circumstances that accelerated wide-ranging...
Recent Comments