by Ryan Johns | Dec 24, 2020 | News
SAN DIEGO, CA (December 22, 2020) — Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, and StepStone Group Inc. (Nasdaq: STEP), a global private markets investment firm, today announced they have been named...
by Ryan Johns | Dec 19, 2020 | Blogs, marketing, marketing leadership, remote workforce, Trends & Insights
2020 was a year that presented challenges for people and businesses alike. When the COVID-19 pandemic first required individuals and teams to stay or work from home, it was difficult to imagine how things would evolve or how long it would last. Eight months later, in...
by Ryan Johns | Dec 18, 2020 | Blogs, Content Analytics, Events, Interactive Content, Sales Enablement
Each year, the Sales Enablement Society (SES) hosts an annual conference, Experience, which brings together practitioners, partners, and thought leaders in the sales enablement community. Seismic has been a supporter of SES since its inception, and this year we were...
by Ryan Johns | Dec 17, 2020 | Blogs, buyer-seller relationship, leadership, sellers, Trends & Insights
The company had just come off a record-setting fourth quarter in January 2020. We’d recently switched to a new fiscal calendar which started in February 2020, just in time to onboard several leadership positions. Retired United States Navy Seal and endurance athlete...
by Ryan Johns | Dec 10, 2020 | Blogs, CRM Adoption, CRM Integration, Customers & Partners, salesforce, Salesforce Integration
For even the most seasoned go-to-market (GTM) teams, producing and delivering timely, personalized content can be a challenge. Marketing teams rely on data to understand which content is most effective, while sellers need to discover and deliver personalized content,...
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