by Ryan Johns | Feb 28, 2023 | Blogs, Enablement, products & technology, Trends & Insights
B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year. As organizations face difficult budgetary decisions, technology is often first on the chopping block. In fact, Forrester has forecasted that...
by Ryan Johns | Feb 23, 2023 | artificial intelligence, Blogs, knowledge management, machine learning, Trends & Insights
Once upon a time, a sales team was using AI to help them with their sales enablement. They were impressed with the AI’s ability to analyze data, predict sales trends, and even generate reports. One day, the sales team decided to let the AI take the lead on an...
by Ryan Johns | Feb 16, 2023 | Blogs, Enablement, Trends & Insights
In today’s strained economic environment, businesses around the world are making strategic decisions about how and where they invest, especially when it comes to technology. As budgets become subject to greater scrutiny, the software that teams use has to demonstrate...
by Ryan Johns | Feb 9, 2023 | Blogs, customer service, sales coaching, sales training, Trends & Insights
It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Satisfied customers buy more, and Gartner found that nearly 65% of new sales come from existing customers. Additionally, the National Business Research...
by Ryan Johns | Jan 27, 2023 | Blogs, Enablement, Trends & Insights
The pressure for go-to-market (GTM) teams has never been higher. The current economic climate and remote work have fundamentally changed buyer engagement forever. These changes have required revenue-driving teams to pivot, update priorities, and look for ways to be...
by Ryan Johns | Jan 25, 2023 | analyst report, Blogs, Trends & Insights
Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe™ on sales enablement in 2016. This year their message is clear – enablement platforms have never been more valuable to go-to-market (GTM) teams than they are...
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