by Ryan Johns | Aug 1, 2022 | Blogs, Enablement, Sales
Let’s go back in time. Think back to the year 1999. We had to wait for dial-up to connect to the internet. Files were saved on floppy disks. Apple launched the first iBook. We all wondered what was in store with something called Y2K. It was also the year that sales...
by Ryan Johns | Jul 24, 2022 | Blogs, Enablement, Trends & Insights
Concerns about inflation and the broader economy have dominated headlines for the past few months. As inflation rates rise, everyone – including businesses – is preparing for uncertainty and what comes next. The truth is that nobody knows for certain. Deloitte...
by Ryan Johns | Jun 17, 2022 | Blogs, content management, Enablement
If you’ve ever made a big purchase, you know that content makes a huge difference in your decision-making process. I was recently in the market for a new bike and researched several makes and models across multiple vendors. The shop that ultimately won my business was...
by Ryan Johns | Jun 15, 2022 | Blogs, Content Analytics, content management, Enablement
Over the course of a month, your marketing team creates new sales content: a pitch deck, a customer success story, or a whitepaper with compelling industry stats. All of these items get handed over to the sales team and that’s that. But the question often remains: do...
by Ryan Johns | Jun 10, 2022 | Blogs, content management, Enablement, training
Today, customers are in the driver’s seat during the buyer journey. They’re more informed than ever before and they’ve already done their homework on your business, its products, and your competitors before they even reach out to a sales rep. The relationship between...
by Ryan Johns | May 31, 2022 | Blogs, Buyer Engagement, content management, Enablement, Product & Technology, Sales, training
A little more than a month ago, we announced the Seismic Enablement Cloud™, a unified platform to help go-to-market (GTM) teams get enablement right. Today, we’re announcing several new capabilities and product enhancements that will help teams continue to grow and...
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