by Ryan Johns | Jun 14, 2023 | Blogs, Enablement, products & technology
Over the course of the past few years, we’ve highlighted the evolution in buyer engagement. Modern buyers are more informed and, on average, they’ve had 27 information-gathering sessions before they ever speak to a sales rep. Selling in this landscape has its...
by Ryan Johns | Jun 9, 2023 | Blogs, customer service, Enablement, training
Customer service training is important for new hires and veteran agents. Effective training and coaching ensure that every agent is prepared to interact with customers and quickly resolve their support requests. In a recent survey conducted by Seismic, we found that...
by Ryan Johns | May 22, 2023 | Blogs, Enablement
In any go-to-market (GTM) organization, sales and marketing leadership should routinely meet and collaborate. When these pivotal pillars of the GTM engine are closely aligned, business outcomes ultimately improve. As more organizations adopt account-based marketing...
by Ryan Johns | May 20, 2023 | Blogs, Enablement
Think about the best presentation or pitch you’ve ever received. Chances are, it stood out because the content was personalized for you and your organization. A few years ago, my team was in the market for a social selling tool. We heard from multiple vendors, but the...
by Ryan Johns | May 19, 2023 | Blogs, customer service, Enablement, sales coaching, sales training
Even as employees return to offices, remote work is here to stay. While more employees are spending time in person, most companies continue to offer remote and hybrid workplace models. Over the past few years, organizations have adapted in-person activities for remote...
by Ryan Johns | May 18, 2023 | Blogs, Trends & Insights
Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This is the final post of our five-part blog series and...
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