The pressure for go-to-market (GTM) teams has never been higher. The current economic climate and remote work have fundamentally changed buyer engagement forever. These changes have required revenue-driving teams to pivot, update priorities, and look for ways...
Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe™ on sales enablement in 2016. This year their message is clear – enablement platforms have never been more valuable to go-to-market (GTM) teams than they...
When I first joined the SaaS world, I met with some of my teammates across the go-to-market (GTM) organization to learn more about the ins and outs of their roles and our company. Some of them had been with the organization for years while others had joined...
As more organizations embrace remote work, inside sales has become more important than ever. Even as sellers and prospects return to in-person events and activities, many buyers still prefer digital-first interactions. Inside sales plays a critical role in...
As Vice President of Talent Operations at Seismic, I constantly challenge myself to always do better when serving our Seismic family. One mistake I’ve made at other points in my career, more times than I care to remember, is creating employee programs because...
As sales cycles become more complex, sales efficiency and sales effectiveness are more important than ever. Today, deal cycles consist of more touch points with more stakeholders who are more informed. In fact, before a buyer ever engages with one of your sales...