Customer service training is important for new hires and veteran agents. Effective training and coaching ensure that every agent is prepared to interact with customers and quickly resolve their support requests. In a recent survey conducted by Seismic, we...
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Seismic names Paige O’Neill as Chief Marketing Officer
SAN DIEGO (May 23, 2023) – Seismic, the global leader in enablement, today announced it has appointed Paige O’Neill as Chief Marketing Officer. Paige will lead all marketing functions including corporate, product, field, partner, and customer marketing. She...
Why account-based marketing (ABM) and sales enablement are better together
In any go-to-market (GTM) organization, sales and marketing leadership should routinely meet and collaborate. When these pivotal pillars of the GTM engine are closely aligned, business outcomes ultimately improve. As more organizations adopt account-based...
How to personalize content using sales enablement
Think about the best presentation or pitch you’ve ever received. Chances are, it stood out because the content was personalized for you and your organization. A few years ago, my team was in the market for a social selling tool. We heard from multiple vendors,...
5 Ways to Train Remote Customer Service Teams
Even as employees return to offices, remote work is here to stay. While more employees are spending time in person, most companies continue to offer remote and hybrid workplace models. Over the past few years, organizations have adapted in-person activities for...
Enablement maturity: A journey that never ends
Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This is the final post of our five-part blog series...





