It’s certainly interesting to be hired into a workplace leadership role when the workplace is lightly occupied due to a global pandemic and remote or flexible work is the new standard. Shortly after we resumed flexible, in-person office activities, we quickly...
In March of 2021, we were one year into the pandemic and most businesses were still adapting to the new normal. Buyers were more informed than ever before and they increasingly engaged across digital channels. At the time, according to McKinsey, 75% of buyers...
June is Pride Month in many countries around the world. It’s a time to celebrate and honor the LGBTQIA+ community’s long-standing impact and ongoing movement toward equal rights. This year, Seismic Pride Alliance – our LGBTQIA+ Community of Belonging (CoB) –...
This month, IDC published its first-ever IDC MarketScape for Worldwide Sales Enablement Software 2023 Vendor Assessment (doc #US49707723, June 2023) report in which Seismic was named a Leader. The IDC MarketScape considered vendors based on three criteria:...
SAN DIEGO (June 13, 2023) – Seismic, the global leader in enablement, today announced its Spring 2023 Release which builds on Seismic’s leadership in AI-guided selling with new capabilities powered by Aura, Seismic’s AI engine. Launched in 2021, Seismic Aura...
Over the course of the past few years, we’ve highlighted the evolution in buyer engagement. Modern buyers are more informed and, on average, they’ve had 27 information-gathering sessions before they ever speak to a sales rep. Selling in this landscape has its...